Tag Archives: strategy

Multi-Channel Shoppers Spend More Per Year

Posted on June 28, 2012 by bermanevansretail

Consider these observation from eMarketer: “As traditional retailers lose customers to Amazon and other online pure plays, more merchants are coming to see store pickup programs as a powerful way to win back customers. ‘Once a shopper enters a store to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , | Leave a comment

Corporate Strategies for Retailing in Russia

Posted on June 25, 2012 by bermanevansretail

Aleksandr Levicev, business development manager at Euromonitor, discusses the corporate strategy of the Russian retailing industry.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , | Leave a comment

Former Apple Retail Exec Reinvents the Car Buying Experience

Posted on June 25, 2012 by bermanevansretail

As Carmine Gallo reports for Forbes, auto firms are working hard to enhance the shopping experience. An example is Tesla, a niche player in the market: “The all-electric Tesla Model S turned heads at the Detroit Auto Show. If you want … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment