Tag Archives: Starbucks

Starbucks Is Testing a New Hyper-Local Format

Posted on October 20, 2012 by bermanevansretail

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below). As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

Starbucks and GIS

Posted on September 17, 2012 by bermanevansretail

Starbucks is using technology-driven GIS (geographic information systems) to best assess the promise of retail locations. Click the Starbucks’ icon to learn more from GIS firm Esri.

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

A Career in Information Technology

Posted on August 27, 2012 by bermanevansretail

There are a lot of information technology (IT) career opportuniies in retailing. Watch this Starbucks’ video for an example of the possibilities at just one retailer.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment