Tag Archives: social media

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

The Art of Social Gifting

Posted on July 22, 2012 by bermanevansretail

Some retailers are quite innovative in the tactics that they utilize to generate shopper enthusiasm through social media. One emerging tactic is known as social gifting. For example, as reported by Chain Store Age: “Brooklyn, N.Y.-based apparel retailer Brooklyn Industries, which … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Social Media Trends and Retailing

Posted on July 10, 2012 by bermanevansretail

In digital retailing, shoppers write and read millions of reviews each year, which transforms how people make buying decisions—and how companies market to them.

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , | Leave a comment