Tag Archives: social media

A Look at Snapchat Over the Years

Posted on October 6, 2014 by bermanevansretail

It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

How Should You Respond to Negative Social Media Comments?

Posted on July 30, 2014 by bermanevansretail

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. In general, there are three options for dealing with negative social media comments: … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 2 Comments

Clever Uses of Instagram

Posted on July 24, 2014 by bermanevansretail

Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments