Tag Archives: shoppers

Differences in the Online Shopping Behavior of Men and Women

Posted on June 25, 2012 by bermanevansretail

According to this research-based video, there is a distinction between the genders when it comes to shopping.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , , | 1 Comment

The Most Influential Factors Affecting Online Shopping Behavior

Posted on June 25, 2012 by bermanevansretail

Take a look at this research-based case study video.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , | Leave a comment

The Diverse People of Africa

Posted on June 13, 2012 by bermanevansretail

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment