Tag Archives: search engine optimization

Better Understanding Search Marketing Circa 2015

Posted on October 12, 2015 by bermanevansretail

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important. Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency: “Search … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

An Easy Approach to SEO (Search Engine Optimization)

Posted on March 5, 2015 by bermanevansretail

An important goal for ANY firm involved with the Internet and social media is to gain the best possible search engine placement (SEO). For those new to SEO, Rachel Sprung — writing for HubSpot — offers some basic tips: “While … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment