Tag Archives: retailing

Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail

As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment

Stores Smarten Up Amid Spam Flood

Posted on March 10, 2012 by bermanevansretail

As Dana Mattioli reports in the Wall Street Journal: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Dos & Don’ts of Writing Effective E-Mails

Posted on February 29, 2012 by bermanevansretail

Click the image for some good tips on effective E-mails.

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment