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Tag Archives: private label
Private Label: A World of Difference
During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in the future as retailers have also introduced “premium” private brands and otherwise expanded … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, global retailing, inventory management, merchandising, Nielsen, opportunity, planning, private brand, private label, promotion, trends
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