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Tag Archives: power retailing
Power Retailing Can Be Applied by Small Firms
TIPS FOR BETTER RETAILING: “Power Retailing: Not Just for Large Firms” by Joel R. Evans and Barry Berman Business Week first popularized the term power retailing more than 25 years ago in citing the competitive advantages of certain large chains: They … Continue reading →
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
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Tagged Barry Berman, competitive advantage, customer expectations, Joel Evans, opportunity, planning, power retailing, small firm, strategy, tips
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