Tag Archives: personalization

Do You FULLY Understand What’s Involved with Personalization?

Posted on December 19, 2014 by bermanevansretail

As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Personalization in 2014

Posted on January 7, 2014 by bermanevansretail

For many years, retailers viewed personalization as the personal interaction between store employees and customers. Then, more recently, personalization for online retailers was exemplified by interactivity and mass customization. So, what is the next frontier for personalization? Consider these observations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | 4 Comments

Better Personalizing the Retail Experience

Posted on November 4, 2013 by bermanevansretail

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments