Tag Archives: opportunity

Influencer Marketing Keeps Evolving

Posted on December 27, 2017 by bermanevansretail

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

HubSpot’s Insightful Self-Branding Advice

Posted on November 28, 2017 by bermanevansretail

Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂 How would YOU address these comments: I regularly ask my undergraduate and graduate students: Why … Continue reading →

Posted in Career Useful Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Singles’ Day Rules!!

Posted on November 10, 2017 by bermanevansretail

Singles’ Day rules!! In 2017, it will set new records.  This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. If you live in the U.S. (and many other places), … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment