At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving.
To recap, these are some 2017 posts. And they appear from the earliest to most recent:
- Influencer Marketing: Coming of Age
- How to Best Reach Influencers: An Infographic
- Stronger FTC Influencer Marketing Rules
- Key 2018 Influencer Marketing Trends
- A.T. Kearney’s Influence Versus Affluence Report
Influencer Marketing Keeps Evolving
Within a short period, influencer marketing has made its mark. And the variety and number of influencers are both growing. In addition, social media stars may outdo big-name celebrities.
Consider these observations from Tom Hopkins. He is the Managing Director of One Productions. It is a video production firm based in Dublin, Ireland:
“Did you know that 94% of marketers find influencer marketing effective? Research shows it can generate 11 times the ROI of traditional ads. Micro influencers (non-celebrities) have great power. It may exceed macro influencers (celebrities). People seem to trust non-celebrity bloggers. And 60% consult blogs, vlogs, and social media posts prior to purchases. Thus, I have devised this infographic. And it looks at the impact of influencer marketing.”
The infographic reviews:
- Influencer marketing stats.
- Choosing influencers.
- Influencer-generated engagement.
- Trust in influence marketing.
- Reach of influencers.
- Impact of influencers.
- Costs of influencer marketing.
- Influencer marketing pricing models.
As A.T. Kearney reports. And as we have noted before:
First. The shift from affluence to influence rises from these factors. Demographic shifts. Changing values. Hyper-connectivity. That rewrites rules of global consumer purchases. Second. As a result, the future mass market will thrive on this. Influence. Customizing. Trust. Third. Last, brands will appeal to consumers. Why? Because they use technology to influence and sell. And the ability to engage people will be key.”
To conclude: Please, grasp your ability to influence. And your ability to be influenced.
Retailing: From A to Z 