Tag Archives: mass customization

Personalized Products Please. But Can They Create Profit?

Posted on May 25, 2012 by bermanevansretail

Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike. As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , | Leave a comment

True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

Posted on March 22, 2012 by bermanevansretail

As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway, and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Automate, Increase Engagement, & Drive Revenue with Triggered Messages

Posted on February 20, 2012 by bermanevansretail

As a recent Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment