Tag Archives: local

Challenges to Craigslist

Posted on August 8, 2012 by bermanevansretail

For years, Craigslist has been the leading online purveyor of ‘local classifieds and forums – community moderated, and largely free.’ Craigslist’s user-friendly format, sense of community, and fee-free structure have been extremely popular. But now, Craiglist’s popularity is breeding a new group … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Localizing Promotions

Posted on July 11, 2012 by bermanevansretail

Jon Schepke writes in Chief Marketer that: “According to BIA/Kelsey, 90 percent of consumers use search engines when researching products or services in their local area. Because of this shift in local search commerce, Google began more aggressively promoting local … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Be Relevant. Go Local.

Posted on April 19, 2012 by bermanevansretail

As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment