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Tag Archives: Jana
Online Shopping in Developing Countries
Online shopping is growing everywhere around the world, including developing markets. Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and South Africa. … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, eMarketer, experiential retailing, global, Jana, mobile shopping, multichannel, online shopping, opportunity, promotion, shopping, social media, trends
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