Tag Archives: information

Improving Retail Decision Making

Posted on June 16, 2012 by bermanevansretail

According to APT (Applied Predictive Technologies): “Improving a retail business requires creativity and consistency. Although executives are full of ideas about how to improve their business, they lack the tools to consistently make the right ‘call.’ Great ideas, when tested … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , | Leave a comment

Slicing, Dicing, and Mincing Personal Data to Target Ads

Posted on June 15, 2012 by bermanevansretail

Welcome to the new, more micro, more hidden era of data mining of consumer information. As reported by JWT Intelligence: “The amount of information consumers are making available about themselves, their habits, and their personalities online is like catnip to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

10 trends for 2012 in 2 minutes

Posted on June 15, 2012 by bermanevansretail

What do you think about these predicted trends from JWT Intelligence?

Posted in Part 1: Overview/Planning, Video Clips (non-career) | Tagged , , , | Leave a comment