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Tag Archives: Guitar Center
Guitar Center Makes Sweet Music
For years, Guitar Center has been a standout in the music instrument industry. It now has well over 200 stores; and despite its name, the retailer carries a wide product assortment. It is also a master of multi-channel retailing. As … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Guitar Center, multichannel, omni channel, planning, promotion, success
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