Tag Archives: experiental retailing

Social Media Use on the Rise for Small and Medium Firms

With the immense popularity of social media, more and more SMBs (small and medium-sized businesses) are now using such media. It’s not just for the big retailers anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment