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Tag Archives: experiental retailing
Social Media Use on the Rise for Small and Medium Firms
With the immense popularity of social media, more and more SMBs (small and medium-sized businesses) are now using such media. It’s not just for the big retailers anymore. According to BIA/Kelsey’s most recent “Local Commerce Monitor” (July 2014), which is … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged BIA/Kelsey, customer expectations, experiental retailing, Facebook, infographic, medium firm, opportunity, planning, retail analytics, small firm, social media, trend, trends
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