Tag Archives: data mining

Personalized Communication Via Multiple Channels

Posted on August 6, 2012 by bermanevansretail

According to Pitney Bowes: “There is a fine line between what a consumer believes to be junk or a valuable piece of information, so it can be easy for a company to fall in to the junk category, but with … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

A Diamond Retailer Mines Online for Gold

Posted on June 17, 2012 by bermanevansretail

Helzberg Diamonds operates more than 230 brick-and-mortar stores and has an E-commerce site at http://www.helzberg.com. The Web site was launched in 1996 and now has an average order transaction of more than $200. The retailer is always looking to improve performance and is a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | Leave a comment

eBay: A King of Data-Base Management

Posted on June 17, 2012 by bermanevansretail

eBay has been a very successful and popular online retailer, in large part because of its prowess with data-base management. As reported by the W. P. Carey School of Business at Arizona State University: “Few companies generate as much data … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , | Leave a comment