Tag Archives: customer expectations

Bottled Water Tops Soda among Americans

For several years now, Americans have been consuming more bottled water and less soda. Retailers are quite aware of this because of wide variety and brands of bottled that they carry — and the amount of shelf devoted to bottled water. … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | Leave a comment

Are Subscription Boxes Here to Stay?

Are subscription boxes a fad or sustainable business model? According to Jameson Morris, a specialist in the field: “A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | 4 Comments

McDonald’s Shifting Gears

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. In January 2017, McDonald’s announced that it was selling a majority stake in its Chinese business. Given the huge size … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment