Tag Archives: customer expectations

Surprise? Dads Big on Coupon Use

Posted on June 15, 2017 by bermanevansretail

Coupons are still widely used in the United States, although their format (paper vs. electronic vs. online) has been evolving. Did you know that males (dad) are about as likely as females (moms) to use coupons? Here are some of … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Warby Parker’s Distinctive Approach = Success

Posted on June 12, 2017 by bermanevansretail

Warby Parker is a highly successful online — and now store-based — retailer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with … Continue reading →

Posted in Career Video Clips, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Retailers Need to Do Better with Loyalty Programs

Posted on June 9, 2017 by bermanevansretail

As we have reported before (click here, for example), the quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. Given the importance of customer loyalty, why don’t … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment