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Tag Archives: Boston’s Floral Couture

A Small Florist Flourishes

Posted on October 8, 2014 by bermanevansretail

Today, times remain tough for a wide variety of retailers — both large and small. But, as always, there are some shining stars. And we can learn from them. One such star is Andrea Glass, a florist in Louisville, Kentucky, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged Andrea Glass, Boston’s Floral Couture, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, florist, Louisville, merchandising, small business, strategy, success | 2 Comments
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