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Tag Archives: Anne Beiler
An Interview with Auntie Anne’s Founder
Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life. As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Anne Beiler, Auntie Anne's, career, customer expectations, customer loyalty, franchising, interview, planning, pretzel, strategy, success
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