Tag Archives: 2016

The “Small Business Salute” from UPS

Posted on May 3, 2016 by bermanevansretail

Following in the footsteps of the annual Thanksgiving-themed “Small Business Saturday from American Express,” UPS initiated its own “Small Business Salute” in 2015. According to Kate Maddux, writing for Advertising Age, this is the UPS plan for 2016: “The UPS … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Best Jobs & Best-Paid Jobs in America

Posted on March 24, 2016 by bermanevansretail

Glassdoor is an online job search firm: It has a database of “more than 8 million company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos, and more. All of this information is entirely shared by those … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , | Leave a comment

Abercombie Under Fire: Devising a New Approach

Posted on March 18, 2016 by bermanevansretail

Until recently, Abercrombie & Fitch (a retail apparel chain with roots back to 1892), was on a strong roll — particularly among teens and young adults. This was due to its modern styles and risque ads. But over the last … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment