Tag Archives: 2016

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Retailers and Instagram

Posted on September 20, 2016 by bermanevansretail

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by retailers who have been posting pictures and videos in great numbers. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

The Most Desirable Employers of 2016

Posted on September 12, 2016 by bermanevansretail

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most … Continue reading →

Posted in Career Useful Information | Tagged , , , , , , , , , | Leave a comment