Tablet Ownership Triples Among College Students

Posted on March 16, 2012 by bermanevansretail
Over the past year, tablet ownership among college students has boomed. What are the implications of this?
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Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Groupon Alternative Aims to Offer Small Businesses a Better Deal

Posted on March 14, 2012 by bermanevansretail
As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the company’s Web-based help in building, managing, and creating marketing campaigns around customer E-mail lists. In February, it introduced yet another service: coupon-based deal marketing. That brings Constant Contact into a crowded field of competition along with Groupon and LivingSocial. In a recent interview, Gail F. Goodman, Constant Contact’s chief executive, explained why she thinks small businesses will prefer her company’s service.”
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Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , | Leave a comment

Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail
As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards of cooperating with Facebook were on display here at the South By Southwest conference this week. While social games maker Zynga Inc. and other game companies have built themselves off Facebook and its 950 million users, startups at the conference began to express a different fear: That a more profit-oriented Facebook may eventually demand steep tolls for using the social network to reach end users.”
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Photo by the Associated Press
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment