Advance Auto Parts Tunes Up Social Commerce with PowerReviews

Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy. 

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Keeping Pace with the Super Consumer

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer.
Click the image below for the full story. 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Retail Company Mission Statements

As Barbara Farfan notes, every retailer should have “a distinct way of doing their business, which should be aligned with and defined by their respective mission statements. “
Click the icon to see the mission statements of a variety of retailers.
About.com   Retail Industry
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