Retailing: From A to Z

As reported by Shareen Pathak in Advertising Age: “+Castro, the creative hot shop, led by innovation director Nico Pimentel, created a brilliant point-of-sale installation that combined water and augmented reality to launch the Tropicana Twister in Argentina. Here’s how it works: Customers in grocery stores see an installation, where they place a fruit. The installation then tells them how much water is in the fruit in one of two ways: a ‘Rain 2.0’ cascading-water display that spells out the percentage or a charming augmented-reality display where Mother Nature provides the water content. The project plays off of the drink’s central idea: Mother Nature’s wisdom has put different amounts of water in every fruit. Each Twister, depending on its flavor, has a different mix of water and juice.”

Clink the image for the full Advertising Age story AND watch the video clip at the bottom of this post.