Read about “etail is retail is etail” by clicking the photo.
-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Personalized Products Please. But Can They Create Profit?
Until recently, mass customization was extremely difficult for some large firms. But this has now changed for companies such as Nike.
As Rupal Parekh writes in Advertising Age: “Consumers’ desire to have a hand in the products they buy has been a boon for Nike. Though its NikeID languished for years, interest in the custom-designed sneaker service jumped after it revamped its Web site. And in 2009, it released a free iPhone app that let users search products from the NikeID community, find locations of physical NikeID studios, and purchase items from the online store.”
Click the photo to learn more the 2012 version of personalized products.
Checkout Coupon King Catalina Takes Plunge Into Digital Buying
Catalina Marketing has changed itself significantly in order to ride the online wave.
As Jack Neff reports in Advertising Age: “Only 1.5 percent of shoppers account for 80 percent of a typical new packaged-goods product’s sales, according to a study by Catalina Marketing. And they tend to already be heavy buyers of the category and brand from which the new product comes. Potentially the bigger news: Catalina now believes it has a way to target these individuals with online banner and video ads in a system that could steer big portions of packaged-goods budgets into highly targeted digital advertising. The upshot is that Catalina, best known for its retailer loyalty-card programs and Checkout Coupon machines that spit out offers at the cash register, is now getting into digital-media buying. It will be selling inventory from internet publishers, albeit potentially integrated with data from Catalina’s own shopper-marketing programs.”
Click the icon for the full Advertising Age story.
