Cabela’s Defines Best Practices in Global Ventures

Posted on June 14, 2012 by bermanevansretail
Cabela’s is the “largest mail-order, retail, and Internet outdoor outfitter in the world.”
Recently, eMarketer conducted an interview with Cabela’s Derek Fortna, who has had a large role in the firm’s success: “In his seven years with outdoor adventure retailer Cabela’s, Derek Fortna has spearheaded various digital marketing programs, including the brand’s entrée into social media, its paid search campaigns, and its global E-commerce strategy. Cabela’s, which has sold internationally since the late 1990s, fine-tuned its global E-commerce approach a few years ago with a new vendor partnership and a global marketing push. Fortna told eMarketer’s Lauren McKay about Cabela’s experience selling internationally, and where the brand plans to pay special attention in the future.”
Click on Derek’s photo to read his eMarketer interview.

Posted in Global Retailing, Online Retailing, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Encyclopaedia Britannica: In Print No More

Posted on June 14, 2012 by bermanevansretail
After 244 years, the publisher of one of the most popular reference sources in history — the Encyclopaedia Britannica — decided to stop printing volumes. It was a victim of technology and the multitude of competing online resources, many of them free.
In writing the “obituary” for the print version of the Encyclopaedia Britannica, Julie Bosman said this in the New York Times: “In an acknowledgment of the realities of the digital age — and of competition from the Web site Wikipedia — Encyclopaedia Britannica will focus primarily on its online encyclopedias and educational curriculum for schools. The last print version is the 32-volume 2010 edition [priced at $1,395], which weighs 129 pounds and includes new entries on global warming and the Human Genome Project. About half a million households pay a $70 annual fee for the online subscription, which includes access to the full data base of articles, videos, original documents, and the company’s mobile applications.”
Shown here is set of the Encyclopaedia Britannica on the shelves of the New York Public Library.
A set of the Encyclopaedia Britannica on the shelves of the New York Public Library.Photo by Ángel Franco/New York Times
Posted in Global Retailing, Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Security and Privacy Concerns Remain for Mobile Devices

Posted on June 14, 2012 by bermanevansretail
As discussed by eMarketer: “Cost may be the top consideration when Internet users around the world decide which PCs, tablets, and smart phones to buy, but security and privacy issues are not far behind, according to data from Edelman’s February 2012 research study. This research  found that just under half of Internet users consider data security and privacy issues when they choose a smart phone—about the same as for a personal computer—and slightly fewer took this into consideration when purchasing a tablet. For both PCs and mobile devices, price and ease of use were more important factors than privacy when buying, and tablet purchasers took into consideration product warranties more often than security.
Click the chart below to learn more.

Top Factors Internet Users Worldwide Consider When Purchasing a Smartphone, Tablet or Personal Computer, Feb 2012 (% of respondents)

Posted in Global Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment