Behavioral Category Management

Posted on July 1, 2012 by bermanevansretail
According to Avail Intelligence: “Behavioral merchandising means to observe and understand the behavior of each individual shopper as they click through the online store, compare it with similar data on all other shoppers, and draw conclusions to deliver relevant, personalized product recommendations.”
Click the image to learn more from Avail.

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

CrossCap: An Integrated Retailing Blog

Posted on July 1, 2012 by bermanevansretail
According to CrossCap: “Retail marketers possess an ever-increasing need for a constant one-view of merchandising, marketing, and store operations. This very need is what inspired CEO, Craig Bushert, to found CrossCap in 2001: to help senior-level marketing executives manage their marketing investments. Driven to provide a solution that addresses the difficulties of channel management, one-view marketing, and marketing effectiveness, Bushert began developing CrossCap’s ‘real time’ Marketing and Media Management tool that helps major corporations and marketing departments do just that.”
Check out CrossCap’s Retail Marketing Blog.
Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Effective Markdown Strategies

Posted on July 1, 2012 by bermanevansretail
Jane Fazzalari of JDA Software discusses retail business planning processes as they relate to effective markdown strategies.
Posted in Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment