More than 1,300 retailers replied to Shopatron’s survey “on topics ranging from in-store and online sales to mobile phone usage in stores.” According to Shopatron: “Retail-integrated E-commerce empowers brands to use online sales to expand in-store sales. This is a significant benefit for branded manufacturers selling online, given that retail sales still represent, on average, over 90 percent of their total sales. This annual survey of retailers measures the effectiveness of retail-integrated E-commerce in helping both brands and their retail partners increase sales.”
Click the image to access the results of the study (in PDF format).
