More Social Media Marketing Tips

Posted on March 21, 2018 by bermanevansretail

Today, we present more social media marketing tips for you.

First, take a look at these past posts:

And please remember that anything which and your firm say online leaves a long tail!

 

More Social Media Marketing Tips — Many Resources

Social media marketing tips come in many formats. And these include “cheatsheets,” infographics, and other tools. One source of tips is Hongkiat (HKDC). The firm provides advice related to tech, design, and technology. As part of its efforts, HKDC publishes releases “tips, tricks, techniques, tutorials, tool recommendations, and plenty of freebies that web designers, bloggers, graphic designers, entrepreneurs and web developers would love. We love powerful plugins, cool tools, geeky gadgets, great gift ideas, desktop and mobile apps, and more interesting things.”

One of HKDC’s valuable articles covers “50 Cheatsheets & Infographics for Social Media Marketers.” To access the full article, click here. To see a few highlights, keep reading.

If you follow these tips, your social media marketing will improve. And that is essential. In sum, don’t be close-minded. Instead, be adaptable. You cannot control what others say about you online. But you can control how present yourself to others. This involves branding and self-branding.

 

Importance of Visual Content

So, why the importance of visual content? To answer that question, look at the following infographic.

More Social Media Marketing Tips -- Visual Content

 

How to Market Successfully

To succeed, follow these steps. First, select the best strategy and tactics for YOU. Then, create your content. Next, publish and promote your content. Finally, analyze your results.

More Social Media Marketing Tips -- Keys to Success
 

Top Social Media Tools for Business

To learn about 56 social media tools, check out this infographic.

More Social Media Marketing Tips -- 56 Tools
 

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Tracking Small Business Trends

Posted on March 19, 2018 by bermanevansretail

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so.

Before studying trends, read these posts:

Now, we turn to 2018 small business trends.

 

Tracking Small Business Trends

So, what’s up next for small business? And how should firms prepare for them.

As Evan Brown reports for jeffbullas.com:

“Small businesses have always played a vital role in economic growth because they are known for creating more jobs than their larger counterparts as SBA reports. But even though small businesses have seen an immense growth due to the introduction of the Internet, it is quite difficult to properly market themselves. A report by the National Small Business Association states that a decrease in consumer spending, economic uncertainty, and cost of health insurance benefits are the reasons behind the failure of a business.”

“That is where this article comes in. 2018 looks to provide a slew of fantastic marketing opportunities that will allow small businesses to truly stand out. And I have taken the liberty of listing 18 small business trends that can help them do just that.”

Here are three of these trends. To see the other fifteen, click here.
 

Experiential Marketing

“Thanks to social media, customer engagement allows firms to better appease their target audience. In fact, consumers are encouraged to take part in the growth of a business. And we call this experiential marketing.”

Tracking Small Business Trends -- Experiential Marketing
 

Crowdfunding a Growing Source for Small Businesses

“In the past couple of years, the concept of crowdfunding has largely increased. It serves as a platform that allows brands to seek funding from online users to help fund their project before it is developed and released to the public.”

Tracking Small Business Trends -- Crowdfunding
 

Opportunities for Voice-Optimized Content

Given how much easier voice search is compared to typing, it won’t be long before most marketers begin to optimize content for voice search.

Tracking Small Business Trends -- Voice Searches
 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , | Leave a comment

Changing Customer Experience Expectations

Posted on March 15, 2018 by bermanevansretail

To succeed, changing customer experience expectations must be monitored. And fulfilled. A great customer experience facilitates repeat business. For example, look at these posts. Consistency Makes Good Customer Experiences Better. Closing the Customer Experience Gap. Better Customer Experience: Factor Consideration. Why the Customer Experience May Fail.

In the current global environment, consumers expect a lot. Thus, they want speedy shipping, fair prices, a nice shopping experience, and more. Whether in a store. Or online. Advice? Be prepared. And responsive.

 

Changing Customer Experience Expectations

To offer the best customer experience, we must understand what shoppers desire. And WE cannot meet these expectations without understanding them.

According to Erik Wander, writing for Adweek:

“Nearly 20 percent of U.S. households contain 10 or more connected devices. And they work new communication tools into their lives. Thus, they want multichannel options when they need service. Also, they expect it to be faster and easier to use. Yet, not all firms, meet expectations.”

“As a result, new research shows that 70 percent of U.S. consumers find customer service via multiple channels to be important. And 36 percent will switch channels if an issue isn’t resolved in an hour. But, many report trouble reaching helpful agents. In addition, they wait longer than expected. Finally, they find trouble navigating automated systems.”

“Yet, chatbots are not enough, notes Mark Sherwin, managing director at Accenture Interactive. Why? Because brands must better understand the conversations consumers seek. Then make them possible. Thus, that means stitching together AI and human empathy. Designing conversations. Curating experiences. And constantly evolving. ‘If done right, service becomes a differentiator and growth engine. Whether by retaining customers longer. Or by building advocacy to bring new customer conversations,’ he said.”

To learn more, look at this infographic. And for a larger view, click it.

Changing Customer Experience Expectations
 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment