More small retailers have developed online stores in recent years. The costs are relatively low, there are many easy-to-use templates, and a variety of outsourcers offer Internet services.
Nonetheless, some of these retailers are not optimizing their online efforts.
Here are some useful tips from Vebology (part of KOL Limited, a UK-based company that enables people and small business owners to launch their own, easy-to-manage online stores).
New Republiqueis a creative Australian-based advertising agency. It recently developed the useful small business marketing infographic shown below. There are several good observations in this infographic for small firms.