Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

The Container Store’s Val Richardson

Posted on June 28, 2012 by bermanevansretail

Val Richardson is a vice-president of The Container Store and a veteran of retailing. [Please note: This video is 13:30 minutes.]

Posted in Part 4: Store Location Planning, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | Leave a comment

A Hit Song Carries a Potent Message from Puerto Rico’s Banco Popular

Posted on June 26, 2012 by bermanevansretail

Last year, Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. Recently, the campaign, created by JWT, won the Grand Prix Lion … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , | Leave a comment

Corporate Strategies for Retailing in Russia

Posted on June 25, 2012 by bermanevansretail

Aleksandr Levicev, business development manager at Euromonitor, discusses the corporate strategy of the Russian retailing industry.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , | Leave a comment