Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Facebook Sharing Explodes: How to Drive More Sales

Posted on February 16, 2012 by bermanevansretail

This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

10 Hot Web Startups Changing the Face of Retail

Posted on February 15, 2012 by bermanevansretail

This story is by Macala Wright, the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business Web sites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury, and lifestyle brands. … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , , , | Leave a comment

The Dubious Science of Online Dating

Posted on February 12, 2012 by bermanevansretail

According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers, and match you with someone who, as eHarmony puts it, has been ‘prescreened for … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , | Leave a comment