Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Advance Auto Parts Tunes Up Social Commerce with PowerReviews

Posted on May 17, 2012 by bermanevansretail

Click on the image to see a slide show that demonstrates how Advance Auto Parts uses social media as part of its retailing strategy. 

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Keeping Pace with the Super Consumer

Posted on May 17, 2012 by bermanevansretail

According to research by ForeSee, a  visitor to an E-retail site who is highly satisfied  is 72 percent more likely to purchase online, 56 percent more likely to purchase offline, and 69 percent more likely to recommend the retailer. Click the image below for … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment