Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

To Sell More, Focus on Existing Customers

Posted on July 6, 2012 by bermanevansretail

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , | Leave a comment

More Retailers Engage in Multiple Channels as a Response to Showrooming

Posted on July 5, 2012 by bermanevansretail

As described in earlier posts, “showrooming” occurs when consumers visit retail stores to learn about and try out (or try on) products and then surf the Web — and purchase there — for the best prices. Now many retailers are fighting … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 3 Comments

Competition for Specialty Toy Retailers

Posted on July 1, 2012 by bermanevansretail

According to this video from Euromonitor International, “specialty toy retailers have been slow to embrace online retailing, states Giedrius Daujotas, toys and games research analyst at Euromonitor. With grocery stores in developed markets selling more toys at lower prices and … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , | Leave a comment