Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

How McDonald’s Came Back Bigger Than Ever

Posted on May 16, 2012 by bermanevansretail

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading →

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Boost Your Sales with a Web Site Video

Posted on April 8, 2012 by bermanevansretail

According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text … Continue reading →

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Amazon Turns Up the Heat

Posted on January 27, 2012 by bermanevansretail

Amazon is extremely aggressive — and successful. Its competitors are feeling the pressure from Amazon’s efforts. Click the image for the full story.

Posted in Online Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment