Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How Good Is the Customer Experience YOU Offer?

Posted on August 7, 2017 by bermanevansretail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. Melissa Global Intelligence is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

How Zappos Stays Ahead

Posted on August 3, 2017 by bermanevansretail

Zappos, a subsidiary owned by Amazon, clearly has a unique corporate culture that has helped it to grow in popularity. Today, this online retailer offers shoes, apparel, accessories, and other consumer lifestyle products. Here are some corporate culture examples that … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Online Couponing in the United States

Posted on July 19, 2017 by bermanevansretail

Over the last several years, the very nature of couponing has changed dramatically. As a supplement/replacement for traditional print coupons, the use of online coupons is booming. Here are the most popular products for online couponers — by gender. You … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment