Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Preparing for Social Media Crises

Posted on February 27, 2012 by bermanevansretail

” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling … Continue reading →

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Writing Great Online News Releases

Posted on February 23, 2012 by bermanevansretail

Click the image to learn about news releases. Also, check out this YouTube video:

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KFC Shares Its Social Media Strategy

Posted on February 21, 2012 by bermanevansretail

Patricia Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors—its chicken on … Continue reading →

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