Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

Posted on March 8, 2012 by bermanevansretail

According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

How to Create a Hugely Successful Global Internet Marketing Campaign?

Posted on March 3, 2012 by bermanevansretail

“Evian’s video of Roller Skating Babies was not only watched millions of times on YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Dos & Don’ts of Writing Effective E-Mails

Posted on February 29, 2012 by bermanevansretail

Click the image for some good tips on effective E-mails.

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment