Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Social Media and E-Commerce Interesting Facts

Posted on February 19, 2018 by bermanevansretail

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts. Previous posts include: Building Social Media Marketing Strategies Latest Social Media Demographics by Platform … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Consistency Makes Good Customer Experiences Better

Posted on February 15, 2018 by bermanevansretail

Consistency makes good customer experiences better for all parties. Thus, we must ask. Are firms doing well with customer service (the customer experience). Or is it just hype? Some firms are doing well, other not so much. And consistency of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Social Media Video Marketing

Posted on February 7, 2018 by bermanevansretail

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis.   Social Media Video Marketing For today’s post, let us examine three good sources of information … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment