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Category Archives: Part 6: Merchandise Management and Pricing
Online Shopping: The Importance of Free Shipping
Online retailers have a major trade-off when deciding whether to offer free shipping: the number of customers attracted because of free shipping versus the costs to the companies of shipping. Those that choose to provide free shipping also have another … Continue reading
Fair and Square Pricing at J.C. Penney
In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?
Encyclopaedia Britannica: In Print No More
After 244 years, the publisher of one of the most popular reference sources in history — the Encyclopaedia Britannica — decided to stop printing volumes. It was a victim of technology and the multitude of competing online resources, many of them free. In writing … Continue reading
