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Category Archives: Part 6: Merchandise Management and Pricing
Fashion Adds Fuel to Fast-Growing Retail E-Commerce Sales
Online apparel retailing is taking off — and this is expected to continue for several years. According to eMarketer: “Online buying in 2012 has expanded far beyond early-adopter favorites like books, music and video. While sales of such E-commerce staples … Continue reading
Fast-Fashion Retailer Zara Keeps Up Emerging-Markets Push
Inditex, a global apparel retailer based in Spain whose leading subsidiary is the Zara chain, is on quite a roll. Its expansion strategy is extremely aggressive. It has making a large push into developing markets. As reported by David Roman and … Continue reading
Publicis in Paris: Not Your Typical Drugstore
As Rupal Parekh reports in Advertising Age, the Publicis Drugstore in Paris truly a one-of-a-kind retailer, and unlike any other drugstore any of us have ever visited. This is how Parekh describes the Publicis Drugstore: “There are few places in … Continue reading
