Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

McDonald’s: Selling Lobster Rolls in Maine

Posted on August 14, 2017 by bermanevansretail

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears”. Here’s an example, as reported by Chris Snyder for Business Insider: “When you think of … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Three Shopping Center Videos

Posted on August 10, 2017 by bermanevansretail

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).   (Videos from Business Insider)  

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Which Retailers Have the Most Stores in the United States?

Posted on July 24, 2017 by bermanevansretail

There are various ways to determine the “top” retailers in the United States, such as based on sale volume or annual sales growth. Another way is by the total number of stores. The chart below, with data compiled by the … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | Leave a comment