Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailers Need to Do Better with Loyalty Programs

Posted on June 9, 2017 by bermanevansretail

As we have reported before (click here, for example), the quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. Given the importance of customer loyalty, why don’t … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Top Luxury Retailers in the United States

Posted on June 1, 2017 by bermanevansretail

What are the largest luxury retailers in the United States (by annual revenue)? The following chart from eMarketer gives us the answer.  (NOTE: Click on the preceding link to all the firms in alphabetical form; and click on the retailer’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment

Best Buy’s Comeback: Real Or a Mirage?

Posted on May 26, 2017 by bermanevansretail

Finally, some really good retail news! Yesterday, Best Buy’s stock set an all-time high. What does that signify — a long-term comeback for Best Buy or a short-term mirage? Let’s begin with some background. As with many mostly store-driven retailers, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment