Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

2017 E-Commerce Holiday Shopping Forecast

Posted on September 6, 2017 by bermanevansretail

E-commerce is once again expected to have good growth for the 2017 holiday shopping season — with Amazon accounting for one-third of all U.S. online holiday revenues!!! Here are a slideshow (click the image to access it!!!!) and a year-to-year … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

How Shoppers React to Bad Social Media Comments

Posted on September 5, 2017 by bermanevansretail

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment

Supermarkets and Healthy Cereal

Posted on September 2, 2017 by bermanevansretail

McDonald’s and Coke know many consumers want healthy food and beverages. As a result, they added to their healthy offerings. Our posts on healthy foods include these. McDonald’s: Healthier Menu Still a Work in Progress.   Are YOU Prepared for Today’s Health-Conscious … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment