Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Holiday Season 2017: Top Shopper Priorities

Posted on October 18, 2017 by bermanevansretail

Due to improvements in the economy, early forecasts point to a good 2017 holiday shopping season. Nonetheless, retailers still must be prepared for these two factors. One, what are shopper priorities? Two, how much will online shopping grow? The first … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

How Shoppers Can Eat and Live Better

Posted on October 16, 2017 by bermanevansretail

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

How to Be Safe Online

Posted on October 10, 2017 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment