Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Use Traditional Marketing to Boost Mobile Apps

Posted on September 20, 2018 by bermanevansretail

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how. Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

What Billionaires Can Afford to Buy

Posted on September 18, 2018 by bermanevansretail

Check out the infographic below to find out if billionaires have the resources available to solve some of our largest economic dilemmas. Continue reading →

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Online Older Grocery Shoppers Matter Too

Posted on September 12, 2018 by bermanevansretail

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too! As Krista Garcia reports for eMarketer: One study “found that these shoppers who … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment